Don’t Judge A DVD By Its Cover 

Children of Men Comparison
Case in point. The Children of Men Australian (and UK) DVD cover. I reviewed this film a little while back and it disappeared from movie screens incredibly fast. But this godawful cover design really promotes the film as B-grade, throwaway entertainment. I’m sure all the effort the filmmakers put into the immense visual detail of the film is heavily disgarded when someone who walks into their video store, knowing very little about the film, puts it down because it looks cheap and nasty.

And I’m not just saying this because I’m a designer myself but if you look at the big picture in terms of what people will rent/buy, I guarantee this cover will get overlooked by something more professionally packaged than this. Why they didn’t just use the poster art which is a hellva lot more interesting and eye grabbing than the final result. Yes it’s pretty clear someone in their marketing department isn’t doing a very good job.

Apart from all this, I highly recommend you at least rent the film and hope a better DVD comes long in the future. If anything, the DVD reveals how they did the amazing long takes and visual effects in the film.

 

5 Responses to “Don’t Judge A DVD By Its Cover”

  1. lucky
    January 31st, 2007 - 09:01 am

    yep, the aussie cover looks rather pathetic. does not do the movie any justice at all.

  2. Sean
    January 31st, 2007 - 11:01 pm

    Totally agree as well…that art is hideous. I find this odd as the UK/Aus dvd/book artwork is usually much better than the North American versions.

  3. Fabian
    February 4th, 2007 - 10:02 am

    Such a shame. I thought the film was excellent.

  4. amanda
    February 6th, 2007 - 06:02 pm

    Yeah I really loved that movie.
    The artwork makes it look like some cheesy Nicholas Cage shoot em up action flick.

    The cinematography on the film was wonderful.

  5. james
    February 6th, 2007 - 07:02 pm

    It’s a crime isn’t it? Let’s hope a 2 disc version comes along with a much improved makeover!

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