Chris Cunningham’s Gucci Flora Ad 


Whilst we have to wait a while for Chris Cunningham to get off his lazy arse and make an exceptional feature film, he’s been busy creating music and this new ad for Gucci ‘Flora’. Shot over four days in Latvia during July last year, the film’s field was created using more than 20,000 fake flowers. Also best to watch in YouTube’s HD quality if you watch it on YouTube directly.

Chris added a lot to the original idea, making the whole project more majestic and cinematic. We strive to give as much creative space as possible to great directors that are involved in our projects so we avoid setting limitations at the outset. Chris developed the initial storyboard by adding his own principles and aesthetics.

He also remixed Donna Summer’s ‘I Feel Love’ with his unique musical interpretation. And is that Natalie Portman’s voice at the end?

Read the entire article over at Dazed Digital

 
 
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Thursday, April 16 2009
 
Film General, Filmmaking, Music General
 
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Fifty People, One Question 


Fifty People, One Question is a unique idea. Set-up a camera at one location, ask fifty people the same question over until you have a million and one responses, edit it down and present something fascinating. The camera work is solid and the music makes it all that much more dreamy and inspired. Kinda reminds me of the free-hugs campaign in a way.


Check out all the video’s on Vimeo.

 
 
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Wednesday, February 11 2009
 
Daily Life, Film General, Filmmaking
 
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Coke ‘Heist’ Ad 

Superbowl Ads don’t get more expensive than this. YouTube or Quicktime (HD). Via Motionographer.

 
 
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Tuesday, February 3 2009
 
Asides, Filmmaking
 
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