Don’t Judge A DVD By Its Cover 

Children of Men Comparison
Case in point. The Children of Men Australian (and UK) DVD cover. I reviewed this film a little while back and it disappeared from movie screens incredibly fast. But this godawful cover design really promotes the film as B-grade, throwaway entertainment. I’m sure all the effort the filmmakers put into the immense visual detail of the film is heavily disgarded when someone who walks into their video store, knowing very little about the film, puts it down because it looks cheap and nasty.

And I’m not just saying this because I’m a designer myself but if you look at the big picture in terms of what people will rent/buy, I guarantee this cover will get overlooked by something more professionally packaged than this. Why they didn’t just use the poster art which is a hellva lot more interesting and eye grabbing than the final result. Yes it’s pretty clear someone in their marketing department isn’t doing a very good job.

Apart from all this, I highly recommend you at least rent the film and hope a better DVD comes long in the future. If anything, the DVD reveals how they did the amazing long takes and visual effects in the film.

 
 
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Monday, January 29 2007
 
Film General